Neuromarketing research shows that seeing just a number makes clients spend twice as much compared to when the list has a currency sign. Delete any currency signs from the menu.If you want to minimize the pain associated with paying, there are a few psychological tricks to take your customer’s mind off their wallets: Eliminate currency signs Upscale restaurants don’t even put prices in their printed menus, but this is a risky maneuver. Something cooked in butter is never greasy, but velvety or smooth.ģ. Never say burned when talking about a dish, but use charred. Try replacing these with more appetizing synonyms.įor example, when writing a dessert menu description, don’t mention sugary. Read your descriptions aloud to a public of family and friends to check for any negative sounding words. The final copy of your restaurant menu descriptions should be readable by a 7-year old child. ![]() You will serve clients from all walks of life, and they should all be able to read the menu and decide without googling.Īlthough we strongly advise you to use menu adjectives and descriptors which trigger the senses, don’t use cook-book terms. Don’t use complicated menu description words Here are a few of the most common pitfalls when writing menu descriptions. #8 Menu writing mistakes you should avoidĪs you probably learned by now, writing a restaurant menu that sells is not easy, but with a little practice, it can boost your profits. By the power of example, you will be able to create food descriptions that have orders flying out to your kitchen faster than the cooks can make them. Explaining the ingredients in the local language ĭoes this sound difficult to do? We are here to help and provide simple dos and don’ts.Giving proof that the recipe is made with organic ingredients.The following factors have the biggest influence for clients selecting a dish: The same paper identified the main categories of restaurant description words that have an impact on the client’s decision to order those items. A study from 2019 shows that the menu description triggers 45% of the buying decision for a specific dish. While some beginner restaurateurs might think that the menu is just a food list, savvy people in the industry know that restaurant menu descriptions make a huge difference.Įven researchers were curious if people spend more when the menu descriptions are appetizing. How important are menu item descriptions? We are also going to cover the most common mistakes in writing fancy menu descriptions and how you can avoid them. In fact, applying just a few menu writing tips, you could sell up to 30% more food.īe sure to get yourself a sandwich or at least a tall glass of water if you are dieting, because we are going to talk about the top seven ways to write a menu that sells more by making you very hungry. Studies show that your business can benefit tremendously from doing so. ![]() We aim to help you create fancy food descriptions in less time than it would take the average restaurant to serve you drinks. The menu has been called “a map that encourages easy navigation between hunger and satisfaction.” Mouthwatering restaurant menu descriptions can make your clients crave your offerings and happy patrons come back many times. Don't use complicated menu description words.Update your restaurant menu descriptions to keep the content fresh Create a nostalgic backstory for your restaurant menu items list ![]() ![]() Trigger the senses with longer menu food descriptions How to Write Menu Descriptions: a Blueprint
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